While Puccio has been in the field for a few years, he just established Casa a few months ago. In establishing the business and bringing in clients, they’ve been connecting via social media or through established marketing firms.
“When the client reaches out to us, we usually have a conversation about where they are in the process — ‘How much of a strategy do you have already developed? What are your goals? What are we trying to accomplish with this content in this video or photo?'” Puccio said. “The strategy for me isn’t the most exciting part. What is really exciting is the content.”