South Main

This one-square mile neighborhood – starting just one block south of Beale Street – holds some of Memphis’ greatest legends, architecture, art, innovation, and characters. It is full of DIY’ers and entrepreneurs, locally-owned shops, chef-owned restaurants, and organizations passionately in support of the arts. This was Memphis’ first suburb, first arts district, the hub of the world’s first modern grocery store, and where rock and roll was first played on the air, and today, the world comes to South Main to hear the story of the civil rights movement. Nearly $500 million in new development is underway in South Main, bringing in more residents, attractions, restaurants, and more.

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