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ODDS ‘experiential’ retail store opens on South Main

Experiences can’t be bought online, which may help explain one of the ideas behind a recently opened brick-and-mortar retailer in the South Main Arts District.

O.D.D.S Atelier (ODDS) is doing business at 304 S. Main. In a release, the Downtown Memphis Commission describes the business as a “lifestyle and experiential retail store.”

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