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New owners to transform now-shuttered iconic shop on Beale Street

After months, even years of anticipation, the Downtown Memphis Commission made a major announcement about a new business coming to Beale Street. The new shop will occupy an old space that holds a special place in many hearts: Tater Red’s Lucky Mojos, where you could find fun and funky gifts for 30 years.

The store struggled during the pandemic and ultimately closed in 2021. With the dense uncertainty of the global shutdown, many stores closed their doors. But on Friday, May 19, the DMC revealed the plans for this valuable real estate on one of the country’s most famous streets. And Action News 5 got to meet the new tenants.

Ashley Parham and Daryl Andrews are transforming iconic Tater Red’s into a new pop-up gift shop and incubator for local artists.

“We have big shoes to fill,” Parham told Action News 5 about taking control of the store, “These people need a space. They need help with telling their story. They need help with branding, ideation and getting the word out about their art.”

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